22 WAYS TO WEAR BLACK

Make a difference and buy a LBD to benefit Breast Cancer Research. If you are in NYC and are interested in attending the actual auction on September 20th, please contact Decades. Decades Proprietor Cameron Silver is on the Host Committee and delighted to invite prospective patrons to the fundraiser, but this must be pre-arranged. Click on the image above to enlarge the invite.

UNDER THE HIGH-PATRONAGE OF CARLA BRUNI-SARKOZY, SWAROVSKI ELEMENTS and Nadja swarovski PRESENT 22 WAYS TO SAY BLACK
A CHARITY AUCTION OF ORIGINAL COUTURE IN PARTNERSHIP WITH PHILLIPS DE PURY & COMPANY TO BENEFIT BREAST CANCER RESEARCH

SWAROVSKI ELEMENTS has commissioned 22 of fashion’s most notable known names and talented newcomers to design one-of-a-kind little black dresses for the initiative 22 Ways To Say Black. On September 20, 2010 at the acclaimed gallery, Phillips de Pury & Company in New York City, under the high-patronage of Carla Bruni-Sarkozy, the one-of-a-kind dresses will be auctioned off by Simon de Pury, with 100% of the proceeds to benefit the American Cancer Society and La ligue nationale contre le cancer in France.

Black has often been referred to as “basic,” but in the world of fashion, the celebrated “little black dress” is anything but. A starting point of haute couture both modern and in times past, the “little black dress” is where creative talent has truly shined.

With this in mind, SWAROVSKI ELEMENTS commissioned Giorgio Armani Privé, Givenchy by Riccardo Tisci, Lanvin by Alber Elbaz, Sonia Rykiel, Vivienne Westwood, among other designers, to explore the aesthetic possibilities of precision cut crystals and the iconic little black dress. These original creations, all embellished with SWAROVSKI ELEMENTS, are now being put to their highest purpose, to be auctioned off to benefit the American Cancer Society and La ligue national contre le cancer, two leading cancer charities.

Throughout New York Fashion Week, beginning September 7 through September 20, visitors to the New York Meatpacking District outpost of Phillips de Pury & Company can preview these unique pieces which will be on display prior to the auction on the evening of the September 20. After the auction there will be an exclusive cocktail hosted by Nadja Swarovski, Vice President of International Communications.

One hundred percent of the proceeds of the auction and its accompanying catalogue, 22 Ways to Say Black, will benefit the designated charities. Published by Éditions Dilecta, the noted Paris-based art publishing house, the catalogue is available on Amazon.com and at select outlets in the United States and abroad. For a full list of distribution outlets in the United States and abroad, please visit

www.swarovski-elements.com/black

.

“We are thrilled to be associated with this exciting event benefiting a worthwhile cause. Swarovski proves with it that it is at the forefront in art, design and fashion. They have enrolled some of today’s greatest fashion designers to give the ultimate edge to the little black dress.” Simon de Pury, Chairman.

SWAROVSKI ELEMENTS is the premium brand for the finest crystal elements manufactured by Swarovski. The designers’ choice since the founding of the company in 1895, SWAROVSKI ELEMENTS provides creative talents from the fashion, jewellery, accessories, interior design and lighting industries with the latest on-trend innovations.
Available in a myriad of colors, effects, shapes and sizes, SWAROVSKI ELEMENTS offer designers a fabulous palette of inspiration. Born out of passion for detail and high-precision cutting, they impart refined glamour to everything they embellish.
These precious ingredients can be recognized through the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It marks products that are made with genuine SWAROVSKI ELEMENTS.
Swarovski, a family company for more than a hundred years with values rooted in integrity, respect and excellence, is noted as much for its ethics in business as for its contemporary artistry and innovative flair.